Minus plastic : applying stages of change to an environmental promotional campaign.

• Main Authors: Chiew, Han Joo., Chitraveni Kumar., Lim, Geok Choon.
• Other Authors: Arul Chib
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/14859
• Institution: Nanyang Technological University

Plastic have much to offer as a modern convenience but if we do not take responsibility in developing proper plastic waste management habits, plastic can have potential harmful effects on the environment. Secondary research revealed the lack of focus on youth attitudes and needs in existing environm...