The impact of collaborative cues on perceived credibility of websites

• Main Authors: Helen Nofrina, Chen, Peiqi, Thanomwong Poorisat, Viswanathan Vani
• Other Authors: Detenber, Benjamin
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media
• Online Access: http://hdl.handle.net/10356/14862
• Institution: Nanyang Technological University

Recent technological advancements have helped give rise to a variety of websites offering user-generated content. Through the use of focus groups and an experiment, this study systematically examines how specific attributes of collaborative websites affect credibility judgments. From the focus gr...