The impact of collaborative cues on perceived credibility of websites

• Main Authors: Helen Nofrina, Chen, Peiqi, Thanomwong Poorisat, Viswanathan Vani
• 其他作者: Detenber, Benjamin
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Social sciences::Mass media
• 在線閱讀: http://hdl.handle.net/10356/14862
• 機構: Nanyang Technological University

Recent technological advancements have helped give rise to a variety of websites offering user-generated content. Through the use of focus groups and an experiment, this study systematically examines how specific attributes of collaborative websites affect credibility judgments. From the focus gr...