Translating promotional text in light of the skopos theory : using transcreation to duplicate similar reader response
Advertisement has pervaded many aspects of our daily life. In Singapore’s context, with the implementation of the unique bilingual policy, the translation of promotional texts has become an indispensable element to reach the target audience effectively. To achieve that, the translator is required to...
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| Format: | Thesis-Master by Coursework |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/149594 |
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| Institution: | Nanyang Technological University |
| Language: | English |