Transcreation : a polymathic approach to translation

Transcreation, specifically that of advertising copy, is a relatively new discipline that is growing in demand, affording Translation Studies scholars a microcosm of theoretical and practical issues for exploration. The high level of creativity in the source text and concepts in advertisements requi...

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Bibliographic Details
Main Author: Lim, Chyn-Yiing
Other Authors: Cui Feng
Format: Thesis-Master by Coursework
Language:English
Published: Nanyang Technological University 2021
Subjects:
Online Access:https://hdl.handle.net/10356/151928
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Institution: Nanyang Technological University
Language: English