Transcreation : a polymathic approach to translation
Transcreation, specifically that of advertising copy, is a relatively new discipline that is growing in demand, affording Translation Studies scholars a microcosm of theoretical and practical issues for exploration. The high level of creativity in the source text and concepts in advertisements requi...
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Main Author: | Lim, Chyn-Yiing |
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Other Authors: | Cui Feng |
Format: | Thesis-Master by Coursework |
Language: | English |
Published: |
Nanyang Technological University
2021
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/151928 |
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Institution: | Nanyang Technological University |
Language: | English |
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