Panic buying during COVID-19 : survival psychology and needs perspectives in deprived environments
Panic buying (PB), a typical consumer behaviour induced by crisis, was observed worldwide in the face of COVID-19 pandemic. Drawing on Survival Psychology and Maslow’s motivational theories, this study introduced a theoretical model to establish the factors affecting consumers’ PB and investigate th...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/150270 |
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| Institution: | Nanyang Technological University |
| Language: | English |