Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers.
The paper aims to investigate the differences in customer complaint behavior and motivation between Generation Y Singaporeans and Non-Singaporeans in Mid-range restaurants. It also takes a deeper delve into the differing cultures of both groups. From there, customer complaint management strategies c...
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2009
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/15037 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |
| 語言: | English |
| id |
sg-ntu-dr.10356-15037 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-150372023-05-19T07:23:08Z Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers. Koh, Chiat Ying. Chua, Randy Wei Jing. Phang, Edelina Chang E. Yong Oi Hing Audrey Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The paper aims to investigate the differences in customer complaint behavior and motivation between Generation Y Singaporeans and Non-Singaporeans in Mid-range restaurants. It also takes a deeper delve into the differing cultures of both groups. From there, customer complaint management strategies can be recommended to the restaurant managers. BUSINESS 2009-03-19T09:04:19Z 2009-03-19T09:04:19Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15037 en Nanyang Technological University 58 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Koh, Chiat Ying. Chua, Randy Wei Jing. Phang, Edelina Chang E. Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers. |
| description |
The paper aims to investigate the differences in customer complaint behavior and motivation between Generation Y Singaporeans and Non-Singaporeans in Mid-range restaurants. It also takes a deeper delve into the differing cultures of both groups. From there, customer complaint management strategies can be recommended to the restaurant managers. |
| author2 |
Yong Oi Hing Audrey |
| author_facet |
Yong Oi Hing Audrey Koh, Chiat Ying. Chua, Randy Wei Jing. Phang, Edelina Chang E. |
| format |
Final Year Project |
| author |
Koh, Chiat Ying. Chua, Randy Wei Jing. Phang, Edelina Chang E. |
| author_sort |
Koh, Chiat Ying. |
| title |
Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers. |
| title_short |
Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers. |
| title_full |
Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers. |
| title_fullStr |
Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers. |
| title_full_unstemmed |
Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers. |
| title_sort |
customer complaint behaviour of singaporeans vs. non-singaporeans in mid-range restaurants : evidence from generation y customers. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/15037 |
| _version_ |
1772827187252035584 |