Customer complaint behaviour of Singaporeans vs. non-Singaporeans in mid-range restaurants : evidence from generation Y customers.

• Main Authors: Koh, Chiat Ying., Chua, Randy Wei Jing., Phang, Edelina Chang E.
• Other Authors: Yong Oi Hing Audrey
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/15037
• Institution: Nanyang Technological University

The paper aims to investigate the differences in customer complaint behavior and motivation between Generation Y Singaporeans and Non-Singaporeans in Mid-range restaurants. It also takes a deeper delve into the differing cultures of both groups. From there, customer complaint management strategies c...