Online shopping behaviour : a case study of Singapore.

• Main Authors: Lee, Amy Yee Min., Ng, Shuhui.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/15069
• Institution: Nanyang Technological University

This study investigates the relationship motivational factors (convenience, brand variety, price, and price negotiation) behind online shopping behaviour in Singapore, between purchase decision and information attributes (buyer-search, user feedback, buyer-seller communication) and between informati...