Online shopping behaviour : a case study of Singapore.
This study investigates the relationship motivational factors (convenience, brand variety, price, and price negotiation) behind online shopping behaviour in Singapore, between purchase decision and information attributes (buyer-search, user feedback, buyer-seller communication) and between informati...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15069 |
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| Institution: | Nanyang Technological University |
| Language: | English |