The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.

The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.

In this study, we aimed to examine the impact of the service marketing mix, which extends the traditional marketing mix (Product, Price, Place, and Promotion) with the service marketing mix (People, Process and Physical Evidence), on customer satisfaction and loyalty. We centered our study within th...

Full description

Saved in:
Bibliographic Details
Main Authors: Chen, Zonghao., Leo, Kian Yip., Teo, Say Heng.
Other Authors: Benjamin Kartono
Format: Final Year Project
Language:English
Published: 2009
Subjects:
DRNTU::Business::Marketing::Customer services
Online Access:http://hdl.handle.net/10356/15080
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-15080
record_format dspace
spelling sg-ntu-dr.10356-150802023-05-19T05:41:35Z The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry. Chen, Zonghao. Leo, Kian Yip. Teo, Say Heng. Benjamin Kartono Nanyang Business School DRNTU::Business::Marketing::Customer services In this study, we aimed to examine the impact of the service marketing mix, which extends the traditional marketing mix (Product, Price, Place, and Promotion) with the service marketing mix (People, Process and Physical Evidence), on customer satisfaction and loyalty. We centered our study within the context of the casual dining restaurant industry in Singapore. BUSINESS 2009-03-25T04:00:23Z 2009-03-25T04:00:23Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15080 en Nanyang Technological University 55 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Customer services
spellingShingle DRNTU::Business::Marketing::Customer services
Chen, Zonghao.
Leo, Kian Yip.
Teo, Say Heng.
The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.
description In this study, we aimed to examine the impact of the service marketing mix, which extends the traditional marketing mix (Product, Price, Place, and Promotion) with the service marketing mix (People, Process and Physical Evidence), on customer satisfaction and loyalty. We centered our study within the context of the casual dining restaurant industry in Singapore.
author2 Benjamin Kartono
author_facet Benjamin Kartono
Chen, Zonghao.
Leo, Kian Yip.
Teo, Say Heng.
format Final Year Project
author Chen, Zonghao.
Leo, Kian Yip.
Teo, Say Heng.
author_sort Chen, Zonghao.
title The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.
title_short The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.
title_full The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.
title_fullStr The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.
title_full_unstemmed The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.
title_sort impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.
publishDate 2009
url http://hdl.handle.net/10356/15080
_version_ 1770564328744812544

Similar Items