The impact of service marketing mix on customer satisfaction and loyalty in the casual dining industry.

• Main Authors: Chen, Zonghao., Leo, Kian Yip., Teo, Say Heng.
• 其他作者: Benjamin Kartono
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Business::Marketing::Customer services
• 在線閱讀: http://hdl.handle.net/10356/15080

In this study, we aimed to examine the impact of the service marketing mix, which extends the traditional marketing mix (Product, Price, Place, and Promotion) with the service marketing mix (People, Process and Physical Evidence), on customer satisfaction and loyalty. We centered our study within th...