Congruency of scent and lighting as a driver of in-store evaluations and behavior.
While previous studies have extensively examined the individual effects of environmental stimuli on the store environment and store evaluation, few researches have studied the interaction effects between environmental stimuli. In this report, we extend the notion of Gestalt psychology to consumers’...
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Main Authors: | , , |
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Format: | Final Year Project |
Language: | English |
Published: |
2009
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/15098 |
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Institution: | Nanyang Technological University |
Language: | English |
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