Employer branding : measuring undergraduates' intentions to apply to an organization.

Facing the downturn in economy today, it is more important than ever before for organizations to attract talents. The aim of our study is to present a list of essential factors that will influence graduates today in their intention to apply for an organization. Through our analysis of the factors in...

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Main Authors: Wang, Wan Ting., Tan, Ban Ban., Chia, Lynn Xinyi.
Other Authors: Wan Chew Yoong
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15280
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-152802023-05-19T06:24:05Z Employer branding : measuring undergraduates' intentions to apply to an organization. Wang, Wan Ting. Tan, Ban Ban. Chia, Lynn Xinyi. Wan Chew Yoong Nanyang Business School DRNTU::Business::Management::Personnel management Facing the downturn in economy today, it is more important than ever before for organizations to attract talents. The aim of our study is to present a list of essential factors that will influence graduates today in their intention to apply for an organization. Through our analysis of the factors involved, we will provide recommendations to tackle the issues on employer branding that are faced by organization today in their never-ending quest to attract talents. BUSINESS 2009-04-23T02:58:32Z 2009-04-23T02:58:32Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15280 en Nanyang Technological University 48 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Management::Personnel management
spellingShingle DRNTU::Business::Management::Personnel management
Wang, Wan Ting.
Tan, Ban Ban.
Chia, Lynn Xinyi.
Employer branding : measuring undergraduates' intentions to apply to an organization.
description Facing the downturn in economy today, it is more important than ever before for organizations to attract talents. The aim of our study is to present a list of essential factors that will influence graduates today in their intention to apply for an organization. Through our analysis of the factors involved, we will provide recommendations to tackle the issues on employer branding that are faced by organization today in their never-ending quest to attract talents.
author2 Wan Chew Yoong
author_facet Wan Chew Yoong
Wang, Wan Ting.
Tan, Ban Ban.
Chia, Lynn Xinyi.
format Final Year Project
author Wang, Wan Ting.
Tan, Ban Ban.
Chia, Lynn Xinyi.
author_sort Wang, Wan Ting.
title Employer branding : measuring undergraduates' intentions to apply to an organization.
title_short Employer branding : measuring undergraduates' intentions to apply to an organization.
title_full Employer branding : measuring undergraduates' intentions to apply to an organization.
title_fullStr Employer branding : measuring undergraduates' intentions to apply to an organization.
title_full_unstemmed Employer branding : measuring undergraduates' intentions to apply to an organization.
title_sort employer branding : measuring undergraduates' intentions to apply to an organization.
publishDate 2009
url http://hdl.handle.net/10356/15280
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