Employer branding : measuring undergraduates' intentions to apply to an organization.

• Main Authors: Wang, Wan Ting., Tan, Ban Ban., Chia, Lynn Xinyi.
• Other Authors: Wan Chew Yoong
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Management::Personnel management
• Online Access: http://hdl.handle.net/10356/15280
• Institution: Nanyang Technological University

Facing the downturn in economy today, it is more important than ever before for organizations to attract talents. The aim of our study is to present a list of essential factors that will influence graduates today in their intention to apply for an organization. Through our analysis of the factors in...