B2C in Singapore : barriers to success.
The purpose of this paper is to study the possible reasons why B2C succeeded in the United States but not in Singapore.
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| Main Author: | |
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1531 |
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| Institution: | Nanyang Technological University |
| Summary: | The purpose of this paper is to study the possible reasons why B2C succeeded in the United States but not in Singapore. |
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