Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations’ global integration and local adaptation mechanisms

Engaging customer cocreation in new product development through foreign subsidiaries : influences of multinational corporations’ global integration and local adaptation mechanisms

Efforts to engage customers in cocreating new products have garnered much research attention from studies documenting customer cocreation’s (CC’s) positive impact on firm innovation and performance. Less research, however, has counterbalanced the bright side with the potential dark side of CC, espec...

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書目詳細資料
Main Authors:	Leung, Fine F., Tse Caleb .H., Yim, Chi Kin
其他作者:	Nanyang Business School
格式:	Article
語言:	English
出版:	2021
主題:	Business::Marketing Customer Cocreation Headquarters-Subsidiary Relationship
在線閱讀:	https://hdl.handle.net/10356/154480
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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