A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups

A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups

This paper presents A Better Flow (ABF), the first non-profit public communication campaign in Singapore encouraging the use of menstrual cups – a sustainable alternative to disposable menstrual products. ABF seeks to alleviate the environmental impact of disposable menstrual products while improvin...

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Bibliographic Details
Main Authors: Wu, Acacia Pei Qi, Ho, Gracelyn Ru Ting, Sun, Kai Li, Sun, Angel-Cheryl Qi
Other Authors: -
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Social sciences::Communication
Online Access:https://hdl.handle.net/10356/155885
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Institution: Nanyang Technological University
Language: English
Description
Summary:This paper presents A Better Flow (ABF), the first non-profit public communication campaign in Singapore encouraging the use of menstrual cups – a sustainable alternative to disposable menstrual products. ABF seeks to alleviate the environmental impact of disposable menstrual products while improving women’s menstrual experiences. The campaign empowers female undergraduates aged 18 to 25 from Nanyang Technological University (NTU) to adopt the menstrual cup through education and social support.

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