A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups

A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups

This paper presents A Better Flow (ABF), the first non-profit public communication campaign in Singapore encouraging the use of menstrual cups – a sustainable alternative to disposable menstrual products. ABF seeks to alleviate the environmental impact of disposable menstrual products while improvin...

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Main Authors: Wu, Acacia Pei Qi, Ho, Gracelyn Ru Ting, Sun, Kai Li, Sun, Angel-Cheryl Qi
Other Authors: -
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Social sciences::Communication
Online Access:https://hdl.handle.net/10356/155885
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-155885
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spelling sg-ntu-dr.10356-1558852023-03-05T16:08:11Z A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups Wu, Acacia Pei Qi Ho, Gracelyn Ru Ting Sun, Kai Li Sun, Angel-Cheryl Qi - Wee Kim Wee School of Communication and Information Gautam Vijay Kiyawat gautam.kiyawat@ntu.edu.sg Social sciences::Communication This paper presents A Better Flow (ABF), the first non-profit public communication campaign in Singapore encouraging the use of menstrual cups – a sustainable alternative to disposable menstrual products. ABF seeks to alleviate the environmental impact of disposable menstrual products while improving women’s menstrual experiences. The campaign empowers female undergraduates aged 18 to 25 from Nanyang Technological University (NTU) to adopt the menstrual cup through education and social support. Bachelor of Communication Studies 2022-03-24T08:39:03Z 2022-03-24T08:39:03Z 2022 Final Year Project (FYP) Wu, A. P. Q., Ho, G. R. T., Sun, K. L. & Sun, A. Q. (2022). A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/155885 https://hdl.handle.net/10356/155885 en CS21044 application/pdf application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Social sciences::Communication
spellingShingle Social sciences::Communication
Wu, Acacia Pei Qi
Ho, Gracelyn Ru Ting
Sun, Kai Li
Sun, Angel-Cheryl Qi
A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups
description This paper presents A Better Flow (ABF), the first non-profit public communication campaign in Singapore encouraging the use of menstrual cups – a sustainable alternative to disposable menstrual products. ABF seeks to alleviate the environmental impact of disposable menstrual products while improving women’s menstrual experiences. The campaign empowers female undergraduates aged 18 to 25 from Nanyang Technological University (NTU) to adopt the menstrual cup through education and social support.
author2 -
author_facet -
Wu, Acacia Pei Qi
Ho, Gracelyn Ru Ting
Sun, Kai Li
Sun, Angel-Cheryl Qi
format Final Year Project
author Wu, Acacia Pei Qi
Ho, Gracelyn Ru Ting
Sun, Kai Li
Sun, Angel-Cheryl Qi
author_sort Wu, Acacia Pei Qi
title A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups
title_short A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups
title_full A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups
title_fullStr A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups
title_full_unstemmed A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups
title_sort better flow : a communication campaign educating on and encouraging the adoption of menstrual cups
publisher Nanyang Technological University
publishDate 2022
url https://hdl.handle.net/10356/155885
_version_ 1759855377148542976

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