A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups

• Main Authors: Wu, Acacia Pei Qi, Ho, Gracelyn Ru Ting, Sun, Kai Li, Sun, Angel-Cheryl Qi
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Social sciences::Communication
• Online Access: https://hdl.handle.net/10356/155885
• Institution: Nanyang Technological University

This paper presents A Better Flow (ABF), the first non-profit public communication campaign in Singapore encouraging the use of menstrual cups – a sustainable alternative to disposable menstrual products. ABF seeks to alleviate the environmental impact of disposable menstrual products while improvin...