Does social media activism actually work? Exploring the persuasive effects of social media activism against racism in Singapore

• Main Authors: Yap, Chelsea Ning Rei, Lim, Ji Ah, Koh, Melody Tingyi, Tan, Aik
• Other Authors: Chen Lou
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/155890
• Institution: Nanyang Technological University

Social media activism is a relatively recent phenomenon that has taken off in Singapore, where many have taken to social media platforms to relay messages on issues such as racism. However, the effectiveness of such activism has yet to be studied in depth; our paper thus seeks to examine whether soc...