How social media influencers persuade audiences in socio-political campaigns : an elaboration likelihood model perspective

Social media influencers (SMIs) can serve as key disseminators of information and promote socio-political messages to other users. This two-part study uses the Elaboration Likelihood Model (ELM) to understand how influencers persuade other users in socio-political contexts. Both Study 1 and 2 examin...

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Bibliographic Details
Main Authors: Lin, ShengJun, Koh, Andrea Kai Xin, Yap, Lea Ning Yi, Low, Jia Xuan
Other Authors: Saifuddin Ahmed
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/155901
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Institution: Nanyang Technological University
Language: English
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