How social media influencers persuade audiences in socio-political campaigns : an elaboration likelihood model perspective
Social media influencers (SMIs) can serve as key disseminators of information and promote socio-political messages to other users. This two-part study uses the Elaboration Likelihood Model (ELM) to understand how influencers persuade other users in socio-political contexts. Both Study 1 and 2 examin...
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Main Authors: | , , , |
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Format: | Final Year Project |
Language: | English |
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Nanyang Technological University
2022
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Online Access: | https://hdl.handle.net/10356/155901 |
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Institution: | Nanyang Technological University |
Language: | English |
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