Generation clear : an educational campaign on effective credit management for tertiary students in Singapore

Generation clear : an educational campaign on effective credit management for tertiary students in Singapore

This paper presents the collaboration between a group of four final-year students from the Public and Promotional Communications Department of Wee Kim Wee School of Communication and Information, Nanyang Technological University, and a subsidiary of Citigroup, Citibank Singapore Ltd. Our peer-...

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Bibliographic Details
Main Authors: Ng, Ling Kai, Arefa Jadliwala, Chua, Melissa Pei Shan, Saechang, Deana Yu Qian
Other Authors: Kavita Karan
Format: Final Year Project
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/15740
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Institution: Nanyang Technological University
Language: English
Description
Summary:This paper presents the collaboration between a group of four final-year students from the Public and Promotional Communications Department of Wee Kim Wee School of Communication and Information, Nanyang Technological University, and a subsidiary of Citigroup, Citibank Singapore Ltd. Our peer-to-peer communication campaign sets out to educate and increase awareness of credit management among tertiary students in Singapore. This paper includes research that guided campaign objectives, helped shape strategies, tactics, and aided in post-campaign evaluation.

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