Generation clear : an educational campaign on effective credit management for tertiary students in Singapore

• Main Authors: Ng, Ling Kai, Arefa Jadliwala, Chua, Melissa Pei Shan, Saechang, Deana Yu Qian
• Other Authors: Kavita Karan
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/15740
• Institution: Nanyang Technological University

This paper presents the collaboration between a group of four final-year students from the Public and Promotional Communications Department of Wee Kim Wee School of Communication and Information, Nanyang Technological University, and a subsidiary of Citigroup, Citibank Singapore Ltd. Our peer-to-peer communication campaign sets out to educate and increase awareness of credit management among tertiary students in Singapore. This paper includes research that guided campaign objectives, helped shape strategies, tactics, and aided in post-campaign evaluation.