Nature of public relations practice among different types of organizations in Shanghai.
This thesis seeks to apply the following concepts to study public relations in Shanghai: 1) Models of public relations in different types of organizations; 2) The roles of individual public relations practitioners; 3) The impact of culture on public relations practice in Shanghai.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1581 |
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| Institution: | Nanyang Technological University |
| Summary: | This thesis seeks to apply the following concepts to study public relations in Shanghai: 1) Models of public relations in different types of organizations; 2) The roles of individual public relations practitioners; 3) The impact of culture on public relations practice in Shanghai. |
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