Nature of public relations practice among different types of organizations in Shanghai.

• Main Author: Liu, En Xi.
• Other Authors: Sriramesh, Krishnamurthy
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Public relations
• Online Access: http://hdl.handle.net/10356/1581
• Institution: Nanyang Technological University

This thesis seeks to apply the following concepts to study public relations in Shanghai: 1) Models of public relations in different types of organizations; 2) The roles of individual public relations practitioners; 3) The impact of culture on public relations practice in Shanghai.