Nature of public relations practice among different types of organizations in Shanghai.

This thesis seeks to apply the following concepts to study public relations in Shanghai: 1) Models of public relations in different types of organizations; 2) The roles of individual public relations practitioners; 3) The impact of culture on public relations practice in Shanghai.

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Bibliographic Details
Main Author: Liu, En Xi.
Other Authors: Sriramesh, Krishnamurthy
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1581
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Institution: Nanyang Technological University
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