Nature of public relations practice among different types of organizations in Shanghai.

• 主要作者: Liu, En Xi.
• 其他作者: Sriramesh, Krishnamurthy
• 格式: Theses and Dissertations
• 出版: 2008
• 主題: DRNTU::Business::Public relations
• 在線閱讀: http://hdl.handle.net/10356/1581
• 機構: Nanyang Technological University

This thesis seeks to apply the following concepts to study public relations in Shanghai: 1) Models of public relations in different types of organizations; 2) The roles of individual public relations practitioners; 3) The impact of culture on public relations practice in Shanghai.