ICT and network marketing in the information era.

This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion...

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Bibliographic Details
Main Author:	Lu, Yi Qiu.
Other Authors:	Choi, Alfred Siu Kay
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/1601
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1601
record_format	dspace
spelling	sg-ntu-dr.10356-16012019-12-10T13:36:58Z ICT and network marketing in the information era. Lu, Yi Qiu. Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Internet This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion of innovations was applied in this study. Master of Mass Communication 2008-09-10T08:34:38Z 2008-09-10T08:34:38Z 2005 2005 Thesis http://hdl.handle.net/10356/1601 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Marketing::Internet
spellingShingle	DRNTU::Business::Marketing::Internet Lu, Yi Qiu. ICT and network marketing in the information era.
description	This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion of innovations was applied in this study.
author2	Choi, Alfred Siu Kay
author_facet	Choi, Alfred Siu Kay Lu, Yi Qiu.
format	Theses and Dissertations
author	Lu, Yi Qiu.
author_sort	Lu, Yi Qiu.
title	ICT and network marketing in the information era.
title_short	ICT and network marketing in the information era.
title_full	ICT and network marketing in the information era.
title_fullStr	ICT and network marketing in the information era.
title_full_unstemmed	ICT and network marketing in the information era.
title_sort	ict and network marketing in the information era.
publishDate	2008
url	http://hdl.handle.net/10356/1601
_version_	1681041746887180288

ICT and network marketing in the information era.

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