ICT and network marketing in the information era.

• Main Author: Lu, Yi Qiu.
• Other Authors: Choi, Alfred Siu Kay
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/1601
• Institution: Nanyang Technological University

This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion...