ICT and network marketing in the information era.
This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion...
Saved in:
Main Author: | Lu, Yi Qiu. |
---|---|
Other Authors: | Choi, Alfred Siu Kay |
Format: | Theses and Dissertations |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/1601 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
Changes in selected personality traits of network marketeers after participating in network marketing activities
by: Kieu, Chin Wah, et al.
Published: (2008) -
Network marketing and its value.
by: Choy, Sabrina Kit Mun., et al.
Published: (2008) -
The factors that influence the effectiveness of Facebook marketing : in a Singapore context
by: Min, Zengyang, et al.
Published: (2011) -
Market opportunity analysis of fashion blog-shops in Singapore.
by: Tang, Yanting., et al.
Published: (2011) -
Effectiveness of online marketing for airline industry.
by: Lee, Gilbert Chee Sum., et al.
Published: (2008)