Comparing the recall of banner ad versus sponsored ad : Online

• المؤلف الرئيسي: Namrata Shripad Keni
• مؤلفون آخرون: Frith, Katherine Toland
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Visual communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1622
• المؤسسة: Nanyang Technological University

The objective of the study is to compare the two online advertising formats namely Banners and Sponsorships. Both the formats will be measured in their ability to affect cognitive or attitudinal exposure metrics and cognitive or attitudinal interactivity metrics.