Post COVID-19: health crisis management for the cruise industry

The cruise industry is gravely affected by the COVID-19 pandemic due to rising public health concerns. This study combines and examines health crisis management and marketing theories to address public health concerns and improve the usage of cruise services. Combining social exchange theory, custom...

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Main Authors: Li, Zhaotong, Wang, Xueqin, Li, Xue, Yuen, Kum Fai
Other Authors: School of Civil and Environmental Engineering
Format: Article
Language:English
Published: 2022
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Online Access:https://hdl.handle.net/10356/162397
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-162397
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spelling sg-ntu-dr.10356-1623972022-10-18T01:04:40Z Post COVID-19: health crisis management for the cruise industry Li, Zhaotong Wang, Xueqin Li, Xue Yuen, Kum Fai School of Civil and Environmental Engineering Engineering::Maritime studies COVID-19 Management Strategies The cruise industry is gravely affected by the COVID-19 pandemic due to rising public health concerns. This study combines and examines health crisis management and marketing theories to address public health concerns and improve the usage of cruise services. Combining social exchange theory, customers' perceived value theory, and trust theory, a theoretical model is proposed. Survey data (n = 376) are then collected through an online survey that is conducted on the Chinese tourism market. The finding shows that quality management, health management, social and communication strategies, and financial strategies contribute to customers' perceived value of cruise service. In addition, perceived value directly and indirectly influences customers' intention to use cruise service through trust in cruise company's pandemic management capability. This study expands the current literature on cruise crisis recovery and provides recommendations for policy and strategy formulation for the cruise industry to cope with the pandemic by focusing on public health concerns and psychology. 2022-10-18T01:04:40Z 2022-10-18T01:04:40Z 2022 Journal Article Li, Z., Wang, X., Li, X. & Yuen, K. F. (2022). Post COVID-19: health crisis management for the cruise industry. International Journal of Disaster Risk Reduction, 71, 102792-. https://dx.doi.org/10.1016/j.ijdrr.2022.102792 2212-4209 https://hdl.handle.net/10356/162397 10.1016/j.ijdrr.2022.102792 35036299 2-s2.0-85123127567 71 102792 en International Journal of Disaster Risk Reduction © 2022 Elsevier Ltd. All rights reserved.
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Engineering::Maritime studies
COVID-19
Management Strategies
spellingShingle Engineering::Maritime studies
COVID-19
Management Strategies
Li, Zhaotong
Wang, Xueqin
Li, Xue
Yuen, Kum Fai
Post COVID-19: health crisis management for the cruise industry
description The cruise industry is gravely affected by the COVID-19 pandemic due to rising public health concerns. This study combines and examines health crisis management and marketing theories to address public health concerns and improve the usage of cruise services. Combining social exchange theory, customers' perceived value theory, and trust theory, a theoretical model is proposed. Survey data (n = 376) are then collected through an online survey that is conducted on the Chinese tourism market. The finding shows that quality management, health management, social and communication strategies, and financial strategies contribute to customers' perceived value of cruise service. In addition, perceived value directly and indirectly influences customers' intention to use cruise service through trust in cruise company's pandemic management capability. This study expands the current literature on cruise crisis recovery and provides recommendations for policy and strategy formulation for the cruise industry to cope with the pandemic by focusing on public health concerns and psychology.
author2 School of Civil and Environmental Engineering
author_facet School of Civil and Environmental Engineering
Li, Zhaotong
Wang, Xueqin
Li, Xue
Yuen, Kum Fai
format Article
author Li, Zhaotong
Wang, Xueqin
Li, Xue
Yuen, Kum Fai
author_sort Li, Zhaotong
title Post COVID-19: health crisis management for the cruise industry
title_short Post COVID-19: health crisis management for the cruise industry
title_full Post COVID-19: health crisis management for the cruise industry
title_fullStr Post COVID-19: health crisis management for the cruise industry
title_full_unstemmed Post COVID-19: health crisis management for the cruise industry
title_sort post covid-19: health crisis management for the cruise industry
publishDate 2022
url https://hdl.handle.net/10356/162397
_version_ 1749179208136916992