Post COVID-19: health crisis management for the cruise industry

The cruise industry is gravely affected by the COVID-19 pandemic due to rising public health concerns. This study combines and examines health crisis management and marketing theories to address public health concerns and improve the usage of cruise services. Combining social exchange theory, custom...

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Bibliographic Details
Main Authors: Li, Zhaotong, Wang, Xueqin, Li, Xue, Yuen, Kum Fai
Other Authors: School of Civil and Environmental Engineering
Format: Article
Language:English
Published: 2022
Subjects:
Online Access:https://hdl.handle.net/10356/162397
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Institution: Nanyang Technological University
Language: English

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