Post COVID-19: health crisis management for the cruise industry

• Main Authors: Li, Zhaotong, Wang, Xueqin, Li, Xue, Yuen, Kum Fai
• Other Authors: School of Civil and Environmental Engineering
• Format: Article
• Language: English
• Published: 2022
• Subjects: Engineering::Maritime studies; COVID-19; Management Strategies
• Online Access: https://hdl.handle.net/10356/162397
• Institution: Nanyang Technological University

The cruise industry is gravely affected by the COVID-19 pandemic due to rising public health concerns. This study combines and examines health crisis management and marketing theories to address public health concerns and improve the usage of cruise services. Combining social exchange theory, custom...