Cresting the commoditization curve: a regression analysis and bass diffusion model approach

The Bass Diffusion Model is a commonly used framework for understanding the diffusion of new products and innovations in the marketplace. In this study, Bass Diffusion Model is applied to historical data from Evoqua, a leading company in water technologies that produces water treatment systems, prod...

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Main Author: Ho, Shu Xian
Other Authors: Xia Kelin
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2023
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Online Access:https://hdl.handle.net/10356/166469
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1664692023-05-08T15:39:02Z Cresting the commoditization curve: a regression analysis and bass diffusion model approach Ho, Shu Xian Xia Kelin School of Physical and Mathematical Sciences Evoqua Water Technologies Pte. Ltd. Roger Foo xiakelin@ntu.edu.sg, roger.foo@evoqua.com Science::Mathematics::Analysis Business::Marketing::Consumer behavior The Bass Diffusion Model is a commonly used framework for understanding the diffusion of new products and innovations in the marketplace. In this study, Bass Diffusion Model is applied to historical data from Evoqua, a leading company in water technologies that produces water treatment systems, producing values of p = 0.00318 and q = 0.453. Similar figures of p = 0.00962 and q = 0.587 were obtained when fitted to OSEC system, which is considered a new technology. These parameters suggest that the adoption of the Onsite Sodium Hypochloride systems will be driven more by imitation than innovation, and that the majority of adoption will occur in the later stages of the diffusion process. This information can be used by the company to inform its marketing and promotion efforts, and to target both early and late adopters of the product. By leveraging the insights provided by the Bass Diffusion Model, Evoqua can mitigate the effects of commoditization and achieve sustained success in the marketplace. Bachelor of Science in Mathematical Sciences 2023-05-02T05:26:58Z 2023-05-02T05:26:58Z 2023 Final Year Project (FYP) Ho, S. X. (2023). Cresting the commoditization curve: a regression analysis and bass diffusion model approach. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/166469 https://hdl.handle.net/10356/166469 en application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Science::Mathematics::Analysis
Business::Marketing::Consumer behavior
spellingShingle Science::Mathematics::Analysis
Business::Marketing::Consumer behavior
Ho, Shu Xian
Cresting the commoditization curve: a regression analysis and bass diffusion model approach
description The Bass Diffusion Model is a commonly used framework for understanding the diffusion of new products and innovations in the marketplace. In this study, Bass Diffusion Model is applied to historical data from Evoqua, a leading company in water technologies that produces water treatment systems, producing values of p = 0.00318 and q = 0.453. Similar figures of p = 0.00962 and q = 0.587 were obtained when fitted to OSEC system, which is considered a new technology. These parameters suggest that the adoption of the Onsite Sodium Hypochloride systems will be driven more by imitation than innovation, and that the majority of adoption will occur in the later stages of the diffusion process. This information can be used by the company to inform its marketing and promotion efforts, and to target both early and late adopters of the product. By leveraging the insights provided by the Bass Diffusion Model, Evoqua can mitigate the effects of commoditization and achieve sustained success in the marketplace.
author2 Xia Kelin
author_facet Xia Kelin
Ho, Shu Xian
format Final Year Project
author Ho, Shu Xian
author_sort Ho, Shu Xian
title Cresting the commoditization curve: a regression analysis and bass diffusion model approach
title_short Cresting the commoditization curve: a regression analysis and bass diffusion model approach
title_full Cresting the commoditization curve: a regression analysis and bass diffusion model approach
title_fullStr Cresting the commoditization curve: a regression analysis and bass diffusion model approach
title_full_unstemmed Cresting the commoditization curve: a regression analysis and bass diffusion model approach
title_sort cresting the commoditization curve: a regression analysis and bass diffusion model approach
publisher Nanyang Technological University
publishDate 2023
url https://hdl.handle.net/10356/166469
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