Cresting the commoditization curve: a regression analysis and bass diffusion model approach
The Bass Diffusion Model is a commonly used framework for understanding the diffusion of new products and innovations in the marketplace. In this study, Bass Diffusion Model is applied to historical data from Evoqua, a leading company in water technologies that produces water treatment systems, prod...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/166469 |
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| Institution: | Nanyang Technological University |
| Language: | English |