Cresting the commoditization curve: a regression analysis and bass diffusion model approach

• المؤلف الرئيسي: Ho, Shu Xian
• مؤلفون آخرون: Xia Kelin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2023
• الموضوعات: Science::Mathematics::Analysis; Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/166469
• المؤسسة: Nanyang Technological University

The Bass Diffusion Model is a commonly used framework for understanding the diffusion of new products and innovations in the marketplace. In this study, Bass Diffusion Model is applied to historical data from Evoqua, a leading company in water technologies that produces water treatment systems, prod...