The influence of the dynamic change of fear: how gender-specific messages affect anti-smoking intentions
The drive model, one of the earliest attempts to reveal the mechanisms and effects of fear appeals, inspires the idea that fear should rise and fall to successfully predict persuasion. This dynamic change of fear in its entirety is captured by an inverted-U trajectory. However, important questions r...
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| Format: | Thesis-Master by Research |
| Language: | English |
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Nanyang Technological University
2023
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| Online Access: | https://hdl.handle.net/10356/169400 |
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| Institution: | Nanyang Technological University |
| Language: | English |