The influence of the dynamic change of fear: how gender-specific messages affect anti-smoking intentions

• المؤلف الرئيسي: Gu, Rui
• مؤلفون آخرون: Kay (Hye Kyung) Kim
• التنسيق: Thesis-Master by Research
• اللغة: English
• منشور في: Nanyang Technological University 2023
• الموضوعات: Social sciences::Communication
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/169400

The drive model, one of the earliest attempts to reveal the mechanisms and effects of fear appeals, inspires the idea that fear should rise and fall to successfully predict persuasion. This dynamic change of fear in its entirety is captured by an inverted-U trajectory. However, important questions r...