More than just numbers: how engagement metrics influence user intention to pay for online knowledge products
The online knowledge-sharing market in China has been rapidly growing, with increasing user demand for paid knowledge products. Like in other e-commerce contexts, users must make product evaluations under conditions of information asymmetry. In the age of social media, engagement metrics can be a pa...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2023
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/169623 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |