Optimizing interactivity in health narratives: effects of message and modality interactivity on immersive narrative processes and outcomes

• المؤلف الرئيسي: Lee, Hui Min
• مؤلفون آخرون: Kang Hyunjin
• التنسيق: Thesis-Master by Research
• اللغة: English
• منشور في: Nanyang Technological University 2023
• الموضوعات: Social sciences::Mass media::Media effects
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/170016
• المؤسسة: Nanyang Technological University

Interactive narratives are a type of narrative that allows readers to make decisions for their characters at various plot points. Although such narratives are frequently used for persuasive purposes, the effects of interactivity on immersive narrative processes such as transportation and identificat...