Optimizing interactivity in health narratives: effects of message and modality interactivity on immersive narrative processes and outcomes

• Main Author: Lee, Hui Min
• Other Authors: Kang Hyunjin
• Format: Thesis-Master by Research
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Mass media::Media effects
• Online Access: https://hdl.handle.net/10356/170016
• Institution: Nanyang Technological University

Interactive narratives are a type of narrative that allows readers to make decisions for their characters at various plot points. Although such narratives are frequently used for persuasive purposes, the effects of interactivity on immersive narrative processes such as transportation and identificat...