A study on factors affecting private gym membership: on female sign ups and consumer loyalty amongst females

• Main Author: Chan, Casper Teck Soon
• Other Authors: -
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Science::General
• Online Access: https://hdl.handle.net/10356/171861
• Institution: Nanyang Technological University

The present study aims to explore the influential factors that encourage females to sign up for private gym memberships. The purpose of this study is to gain a deeper understanding of the attributing factors, and the significance of these factors to hopefully reduce gender discrepancy in the weight...