Public buying behaviors during the COVID-19 pandemic: the influence of attitude and perceived social norms from a presumed media influence perspective

• Main Authors: Goh, Tong Jee, Ho, Shirley S.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2024
• Subjects: Social Sciences; COVID-19; Public Buying Behaviors
• Online Access: https://hdl.handle.net/10356/173572
• Institution: Nanyang Technological University

Episodes of mass buying occurred in many parts of the world during the COVID-19 pandemic in 2020. This study applied the influence of presumed media influence model (IPMI) model to examine the development of intention to make more purchases during the pandemic in Singapore. The results, which were b...