Essays about digital innovation on consumer behavior

In the first chapter, I explore the impact of video streaming platforms on offline movie consumption. The subscription-based business model is disruptive in the copy-right industries. More than a digitalized distribution channel, it fundamentally transforms both the supply and demand sides by offeri...

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Bibliographic Details
Main Author: Fang, Sihan
Other Authors: Hyeokkoo Eric Kwon
Format: Thesis-Doctor of Philosophy
Language:English
Published: Nanyang Technological University 2024
Subjects:
Online Access:https://hdl.handle.net/10356/173980
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Institution: Nanyang Technological University
Language: English