Essays about digital innovation on consumer behavior
In the first chapter, I explore the impact of video streaming platforms on offline movie consumption. The subscription-based business model is disruptive in the copy-right industries. More than a digitalized distribution channel, it fundamentally transforms both the supply and demand sides by offeri...
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Main Author: | Fang, Sihan |
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Other Authors: | Hyeokkoo Eric Kwon |
Format: | Thesis-Doctor of Philosophy |
Language: | English |
Published: |
Nanyang Technological University
2024
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/173980 |
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Institution: | Nanyang Technological University |
Language: | English |
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