Essays about digital innovation on consumer behavior
In the first chapter, I explore the impact of video streaming platforms on offline movie consumption. The subscription-based business model is disruptive in the copy-right industries. More than a digitalized distribution channel, it fundamentally transforms both the supply and demand sides by offeri...
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| 格式: | Thesis-Doctor of Philosophy |
| 語言: | English |
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Nanyang Technological University
2024
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| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/173980 |
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| 機構: | Nanyang Technological University |
| 語言: | English |