Competitor intelligence initiatives undertaken by travel agencies in Singapore.

Competitor intelligence initiatives undertaken by travel agencies in Singapore.

This study investigates the awareness level and practice of competitor intelligence (CI) by travel agencies in Singapore. It also covered preferred methods and sources for gathering competitor intelligence as well as the ways it was used by the surveyed organisations.

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Bibliographic Details
Main Author: Nizamudheen Ishak.
Other Authors: Shaheen Majid
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Management::Intellectual capital
DRNTU::Library and information science::Knowledge management
Online Access:http://hdl.handle.net/10356/1795
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Institution: Nanyang Technological University
Description
Summary:This study investigates the awareness level and practice of competitor intelligence (CI) by travel agencies in Singapore. It also covered preferred methods and sources for gathering competitor intelligence as well as the ways it was used by the surveyed organisations.

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